ELEVATE is a bridging co-investment programme by Cradle that deploys between RM500K and RM2M into early-stage startups — co-investing alongside partner VCs, angels and corporates to elevate them into high-growth companies built to scale and create lasting impact.
You've built product-market fit. You have traction.
The capital between seed and Series-A is thin.
VCs want more proof. You need capital, now.
Cradle Elevate is a bridging equity investment programme designed for early-stage startups transitioning from Seed to Series-A. It is designed to accelerate high-potential ventures toward institutional readiness. It provides capital in collaboration with a Partner Investor, ensuring both funding and strategic alignment. Beyond financial returns, the initiative aims to de-risk early-stage investment while driving broader economic multiplier effects.
Each startup may receive funding up to RM2,000,000. The investment is deployed in two tranches, with Cradle investing first, followed by Partner Investor(s) who may match or exceed the amount. All commitments are formalized through the relevant subscription instruments.
To qualify, your startup must:
We are sector agnostic, with a focus on startups that demonstrate strong growth potential, scalability and high value creation.
Cradle may subscribe to one or a combination of the following share classes issued by the Target Company:
The typical investment horizon ranges from 3 to 7 years, with a maximum of up to 10 years per company. Throughout this period, Cradle works with the startup and investor to identify and plan the most appropriate exit strategy.
Yes, absolutely. You do not need a Partner Investor to apply. If your startup demonstrates strong potential, Cradle will work with you to identify and connect with suitable Partner Investors as part of the process.
Drop us a message at elevate@cradle.com.my with your details and investment focus. We will follow up to explore potential investment opportunities.
Not necessarily. The lead may be taken by either Cradle or the Partner Investor(s).
Partner Investor(s) may set milestones as conditions for their investment. These milestone(s) are mutually agreed upon by the startup, Cradle and the Partner Investor(s) during the deal structuring process.
If milestones are not met, Partner Investor(s) may still proceed with the investment at their discretion. This provides flexibility for investors while encouraging startups to work towards clearly defined goals.
Send your investor pitch deck to elevate@cradle.com.my. We will acknowledge receipt and complete an initial screening within one week. If shortlisted, the full process from submission to investment decision typically takes about 3 to 4 months.
We offer a range of value-added support to help portfolio companies scale, including:
If you're Pre-A or Series-A startups building something meaningful — send us your deck.
